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How to Design and Implement Layered Goals that Move the Needle and Email Addiction with David Wood

Posted by Ben Isley on Feb 3, 2021 8:00:00 AM


David Wood is a former Consulting Actuary to Fortune 100 companies including Sony Music, Chanel, and Exxon. David left his cushy Park Avenue job 20 years ago to build the world’s largest coaching business. He became #1 on Google for “life coaching”, serving an audience of 150,000 coaches, and coaching thousands of hours across 12 countries.

In today’s episode we discuss David’s journey, the struggles he faced along the way, how you’re addicted to emails, what you can do about it, and much more!


David sees two categories to education about life and business. The first is learning about areas that are totally new. The second is actually implementing the things you already know that you need to do.

"How many of us know how to be healthy? How many of us actually implement everything we know to be healthy?"

What are you actually looking for in the next 12 months? How do you want to feel 12 months from now? What sort of activities would make you feel that way?

These long term goals can be set, but they must be stepped back and broken down into smaller, more frequent and specific milestones.

"Make sure you have a date with yourself, once a week, for 20 minutes. I call it a CEO date. For me, it's Friday morning, because that's my deadline for my weekly action plan."

David also advises to choose two things from your list that you absolutely commit to completing the following day. No matter what, those two things will get done tomorrow. Every day, two items are completed, and two new items are added. These tasks are components of the weekly goals. The weekly goals build to monthly, quarterly, and yearly goals.

Email, Distractions & Accountability

"Don't check email before you do the two things that matter most. Do your morning routine, get started on the two things that matter, and then go and check your email and messages."

"When we try and multitask, I believe we're generating more adrenaline."

This adrenaline can be confused with productivity, and can generally lead to drama and stress.

Instead, the true feeling of productivity is created when accountability is present. Tasks are decided, and a timeframe is decided, and then it's a race to completion before the time expires. An accountability partner can help maintain even higher motivation.

"Be kinder to yourself and know that you're a limited resource. If you keep checking email, and keep checking texts, you are now responding to the world's agenda. You are not leading yourself."

Double Revenue by Focusing on Less

Focusing on more involves adding more distracting stimuli. Usually these additional areas are not necessary, they're distracting, and they aren't in line with your most impactful agenda. Individuals and business owners need to focus on the few items that truly move the needle in their life and business. Feeling busier and busier does not correlate with revenue growth

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